42014Mar

Franchises Are Missing Out on the Benefits of Social Media

Thought Leader, Frances Leary, writes for BeTheBoss.ca on the topic of social media for franchises. In this article, she notes that ‘91% of consumers make purchasing decisions that are influenced by online experiences and that 78% of social media users actually purchase from brands they follow online’. Even though this is true, ‘the large majority of franchises have…

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282014Feb

Social Planner

Thought Leader, Frances Leary, was interviewed by Cory Poirier for Progress Magazine as a social media specialist whose unique background in folklore has led to her great success in the field. Frances started her company in Halifax, Nova Scotia and works with North American companies to help them effectively use social media and targeted online…

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