42014Mar

Franchises Are Missing Out on the Benefits of Social Media

Thought Leader, Frances Leary, writes for BeTheBoss.ca on the topic of social media for franchises. In this article, she notes that ‘91% of consumers make purchasing decisions that are influenced by online experiences and that 78% of social media users actually purchase from brands they follow online’. Even though this is true, ‘the large majority of franchises have…

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