Robert Orr, Visionary Leadership, Strategy and Creating Customer Value

Robert_OrrLeadership is about seeing, acting and thinking differently than those around you and possessing the ability to get things done through others. Clearly communicate your vision and how you will get there. Empower your organization with clarity and purpose and do not accept anything less than excellence from everyone involved. Authenticity matters, and effective leaders have an ability to stay grounded in the present and then boldly create a new future.”

Robert Orr is a business leader with over 30 years at the senior management level in the marine biotech, nutritional ingredient, food retailing, food wholesaling and retail advertising industries. His breadth of experience ranges from the creation and management of several startup companies to responsibility for large multi-national corporate division operations with annual revenues in excess of $1 billion.

In 1996, Robert co-founded Ocean Nutrition Canada Limited (ONC), the world’s largest ingredient supplier of Omega 3s, made from fish oil, to the Dietary Supplement and Functional Food Industry. As CEO and then Chairman, Robert focused efforts on science based products, innovative marketing approaches and developing new technologies resulting in nine consecutive years of greater than 35% growth. In that time the company grew from three employees to over 500, with customers in over 40 countries. The company received numerous awards, national and international, for its innovations and rapid growth. Robert received the Life Time Achievement Award for Contributions to the Nutritional Industry (2010) and Business Person of the year from the Halifax Chamber of Commerce (2011). In 2012, ONC was sold to the Dutch company, Royal DSM N.V., for $540 million.

Today Robert is the CEO and Managing Director of a Cuna del Mar; a family office, private equity fund, based in the USA which specializes in making investments in environmentally sustainable aquaculture. The fund’s primary objective is to invest in technologies and platforms capable of bringing about a paradigm shift in existing aquaculture practices. Cuna del Mar currently has investments in the USA, Canada, Mexico and Panama.

Robert serves on the Board of Directors for Genome Canada and Genome Atlantic, Nova Scotia Research and Innovation Trust (NSRIT) and Vice-Chair for the Community Foundation of Nova Scotia. He also serves on the Life Science Advisory board for the federal government.

Robert’s inspirational message to business focuses on strategy, visionary leadership and creating customer value.

Read articles by and about Robert Orr


Strategy: Creating a Vision for the Future

Leadership: Superior results via great strategy

Building a great company – engaging a winning team and creating customer value

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